From Prototype to Market:
3D-Printed Panoramic Film Camera
Successfully funded $33,000 on Kickstarter and generated $17,000 in 2 months post-launch.
Phase 1: Market Identification & Product Strategy
Other 6×17 panoramic film cameras on the market.
I recognized the market potential in a partner’s prototype, noting that panoramic film cameras were either scarce or overpriced for most photography enthusiasts. I decided to transform this prototype into a professional brand. I started to define the product’s market value and built the brand identity, including the visual language and logo.
Phase 2: Developing & Prototyping
In this phase, I optimized the initial prototype for scalable production, specifically focusing on structural enhancements for 3D printing. I conducted rigorous iterative testing with physical prototypes to ensure mechanical reliability. Additionally, I communicated directly with specialized manufacturers to ensure high-precision fabrication that met my technical specifications.
Phase 3: Kickstarter Launch & Validation
For the Kickstarter launch, I directed and produced all creative assets, including the campaign film and high-converting landing page visuals. I executed a $0-budget marketing strategy, driving organic growth by engaging directly with photography communities on Reddit. This strategy successfully built a dedicated backer community, resulting in $30,000 in funding within just 30 days.
Notably, the campaign’s success led to a sponsorship from Prusa Research, a global leader in 3D printing, who provided a 3D printer and filaments to support the production.
Phase 4: Business Operations & Growth
In January 2026, I transitioned the project into a sustainable business by launching a Shopify-based e-commerce storefront.
As the sole proprietor, I directed every facet of the operation. Building and managing the website, customer service, sourcing materials, quality control, assembling cameras, 3D-printing parts, marketing, developing accessories for the cameras, tax work…
Successfully scaled the brand to generate $17,000 in additional revenue within the first two months of the web store launch